GG Diary

GG’s Guide to Aspen

Welcome back, Rebels!

Three influential friends and I broke the ice this winter by embarking on an adventure from New York to Colorado, where we had the ultimate rebels weekend with my signature multi-wear bags and patented holsters.

GG MAULL: THE BRAND DNA

Welcome to the world of GG Maull. I have built this brand to empower women and give them the tools they need to live their most daring and fulfilling lives. GG Maull is founded on three core principles that I try to abide by in everything that I do: Functionality, Aesthetics & Purpose.

GG in the WILD : Hands-free in the Hamptons

Welcome to our first installment of GG in the Wild!

This is a space where we will unveil new content every month (at least!) that celebrates the fashion Rebels who inspire us every day.

Behind the Design: The BOSS Belt Bag

Unique and individual designs is what GG Maull is all about. Instead of producing full collections we are going to break the mold set for fashion and create individual bags- starting with our Boss Belt Bag. Take a look from start to finish on how we produced this multi-wear belt bag with attitude for days.

In The Hamptons With PatBo

Summertime in New York City means the Hamptons. Whether you have a house out east or are visiting a friend for a weekend everyone needs a break from the city. Pairing with our friends at PatBo we organized the ultimate afternoon pit-stop on the way out east.

GG Maull is 2!

Happy Birthday to us! GG Maull turns 2 years old this month. Wow, we cannot believe that it was only two years ago that we shipped out our first holsters to you and our debut stores. Over the past two years we have learned a ton about the fashion industry and where GG Maull fits in.

Behind the Design: The Rebel Holster

Ever realized you need an extra hand? Or maybe an extra pocket? To solve this problem of never having enough hands to accomplish her day, our founder and designer Gretchen Maull, created our signature Rebel Holster- go Behind The Design to see how.

Behind the Design: The Mini GG PLUS

When it comes to multifuntionality- GG Maull is at the forefront in creating hands-free and STYLISH handbags that allow women to carry the tools they need to conquer the world. A small step-up in size from the original Mini GG, the Plus allows to to carry an iPhone Plus WITH a case (along with all of your other day-to-day essentials).

Go Behind the Scenes of our Southampton Shoot

Inspiration is at the root of all designs. The American Dream Collection represents American pride and patriotism with fiery reds, bright whites and bold blue. Gretchen, GG Maull’s founder and creative director, was inspired by the Bruce Springsteen on Broadway and the tenacious young factory we have begun working with in the USA.

Our Newest Style: The Cocktail Clutch

When it came to creating the Cocktail Clutch, Gretchen was drawn to different cosmetic cases from the 1920’s. The structure and powerful meaning of them lead to the fierce design that is structured yet moves, and is functional, yet multifaceted.

Cheers to a Successful Start to 2018

2018 has been off to an amazing start. As a growing brand, none of this would be possible without each of you. We are constantly thriving to improve and we love to hear from you. Please never hesitate to tell us a though, concern, or inspiration you have. As a part of our team, we wanted to share with you what we’ve been up to for Q1:

What's Inspiring GG: Part 1

To continue growing GG Maull and making my designs come to life, I have to keep the inspiration flowing. New ideas, movements, companies, quotes, paintings, buildings in NYC… just about anything can make my creative juices flow. I wanted to share the three things that have been giving me that “keep moving forward” feeling this month. I hope you love them as much as I do! -XoXo GG.

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