GG Diary

Veronica Webb x GG MAULL: The Spirit of Collaboration!

Ten years ago, our founder Gretchen Maull and her friend Veronica Webb, model, and pro-aging beauty guru were looking to build their brands. Gretchen came to Veronica for advice on how to establish her fledgling concept for functional handbags, and Veronica told her to stay true to her principles by VOICING her VISION!

Who holds the power of purchase?

Whether you’re the CEO of your own startup, head of household, or just embarking on your career path, your choices matter! We at GG Maull wholeheartedly believe that women can make a huge difference in the world by using our power to finance sustainable and life changing brands. Above all, we advocate for women supporting women!

Voice Your Vision

According to American Express 2018 State of Women-Owned Businesses, women-owned businesses have grown from representing 5% of all business to 40% since 1972. Despite that, our economic authority has not seen an increase in equal measure.

GG’s Guide to Aspen

Welcome back, Rebels!

Three influential friends and I broke the ice this winter by embarking on an adventure from New York to Colorado, where we had the ultimate rebels weekend with my signature multi-wear bags and patented holsters.

GG MAULL: THE BRAND DNA

Welcome to the world of GG Maull. I have built this brand to empower women and give them the tools they need to live their most daring and fulfilling lives. GG Maull is founded on three core principles that I try to abide by in everything that I do: Functionality, Aesthetics & Purpose.

GG in the WILD : Hands-free in the Hamptons

Welcome to our first installment of GG in the Wild!

This is a space where we will unveil new content every month (at least!) that celebrates the fashion Rebels who inspire us every day.

Behind the Design: The BOSS Belt Bag

Unique and individual designs is what GG Maull is all about. Instead of producing full collections we are going to break the mold set for fashion and create individual bags- starting with our Boss Belt Bag. Take a look from start to finish on how we produced this multi-wear belt bag with attitude for days.

In The Hamptons With PatBo

Summertime in New York City means the Hamptons. Whether you have a house out east or are visiting a friend for a weekend everyone needs a break from the city. Pairing with our friends at PatBo we organized the ultimate afternoon pit-stop on the way out east.

GG Maull is 2!

Happy Birthday to us! GG Maull turns 2 years old this month. Wow, we cannot believe that it was only two years ago that we shipped out our first holsters to you and our debut stores. Over the past two years we have learned a ton about the fashion industry and where GG Maull fits in.

Behind the Design: The Rebel Holster

Ever realized you need an extra hand? Or maybe an extra pocket? To solve this problem of never having enough hands to accomplish her day, our founder and designer Gretchen Maull, created our signature Rebel Holster- go Behind The Design to see how.

Behind the Design: The Mini GG PLUS

When it comes to multifuntionality- GG Maull is at the forefront in creating hands-free and STYLISH handbags that allow women to carry the tools they need to conquer the world. A small step-up in size from the original Mini GG, the Plus allows to to carry an iPhone Plus WITH a case (along with all of your other day-to-day essentials).

Go Behind the Scenes of our Southampton Shoot

Inspiration is at the root of all designs. The American Dream Collection represents American pride and patriotism with fiery reds, bright whites and bold blue. Gretchen, GG Maull’s founder and creative director, was inspired by the Bruce Springsteen on Broadway and the tenacious young factory we have begun working with in the USA.

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