Voice Your Vision


My pregnancy marks a new chapter for GG Maull, starting with an all new VOICE YOUR VISION!

With an addition to the Rebel Squad on the way, I wanted to design something totally unique! Many of our GG Rebels are mothers, and as a mom-to-be, I began thinking about what kind of bag a Rebel mama would call her armor.

A beautifully functional diaper bag sounded perfect, but I realized that I didn’t know what makes a great baby bag. Why not reach out to the intelligent, savvy moms who do?!

In the spirit of collaboration, I’ve put together a brief questionnaire to record your feedback!

XO, Gretchen


Support our women-run business! Female Founded companies like GG Maull LACK FUNDING. With your pre-purchase, we can pay the wages of our all-female GG team, Italian artisans, and NYC pattern maker.

Help indie brands thrive! 22% of retail stores carrying GG Maull closed in 2018.

Partake in the design process! We value your feedback, and we always want more! Come to our future events, try on our bags, feel the materials, and tell us what you think —VOTE!

Become an eco-trendsetter! Our Baby Bag will be handcrafted with beautiful Italian Nappa leather, upcycled python, and lots of love.

Change their minds! An elegant, multi-wear handbag is more than a luxury—it’s sophisticated equipment. We need to stop denouncing women’s products as superfluous, frivolous, or extravagant. They have as much value as the women who use them!

Your bag is your armor! It should be made to last—by you, FOR you!

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