Our Mission
Spread joy. Take risks. Build confidence. Inspire women.
Our Story
Gretchen Maull Berger founded GG Maull to fulfill her lifelong purpose of empowering women through fashion by elevating their self-confidence and inner strength. Armed with compassion and a keen eye for design, she earned her Master’s in handbag and shoe design at Istituto Marangoni and put her experience at fashion powerhouses like Missoni, Oscar de la Renta, and Kate Spade toward building a brand imbued with feminine purpose.
GG Maull launched in 2016 at Intermix Boutiques and expanded sales from over thirty specialty boutiques to major department stores like Bloomingdales, Curve, and Fred Segal. GG Maull completed the Goldman Sachs 10,000 Small Businesses program two years later to cultivate an ambitious vision to reinvent retail through our novel concept Voice Your Vision, a novel retail concept where the customer replaces the department buyer. GG Maull has caught the attention of fabulous women from all walks of life, including boss babes like Amy Adams, Olivia Munn, Charlize Theron, Rocky Barnes, Blair Eadie, Yara Shahidi, and Ashley Longshore.
Spreading joy. Building confidence. Empowering women. That's what motivates us at GG Maull. Become a Rebel! Nothing would make us happier than having you along with us on our journey.
Our Core Values
Functionality. Aesthetics. Purpose.
Functionality
Functionality means saving time, easing stress, and feeling free. With our multi-wear approach, every woman can feel that her handbag transforms with her as her needs change.
Aesthetics
Feeling good is looking good. Boost your confidence with a woman-made handbag designed to help you feel light, prepared, and strong.
Purpose
Our Rebels to feel a sense of purpose when they carry GG Maull, and we want to share this feeling with all women. When you make a purchase, a percentage of your handbag goes to gifting women who are in need of a lift! We feel good when the women around us do too.
Bologna, Italy
OUR FAMILY OF ARTISANS | EST 2001
We began working with Maurizio’s company in 2015. Over the years, our group of eight artisans grew to a team of twenty, but we still feel like a small family! Maurizo’s mother works at the factory, and his wife and daughters come for lunch or after school to help.
They produce our entire handbag order by hand, putting love and care into every GG Maull bag. When you purchase a GG Maull Handbag, you support them! Want to see the joy our artisans have in creating our bags? Head to our Instagram to see more.
