OUR MISSION

WE ARE PASSIONATE ABOUT DESIGNING BEAUTIFUL AND FUNCTIONAL

HANDBAGS THAT EMPOWER THE WOMEN WHO WEAR THEM.

MEET OUR FOUNDER

Created by Gretchen Maull

Accessories design has been a part of my life since Kindergarten, when I refused to go to school without my black Mary Janes. My passion found a professional outlet years later when I took my BFA in Fashion Design and interned at Proenza Schouler. I then moved my life and education to Italy, where I worked for Missoni and attended graduate school, earning a Master’s degree in Shoe and Handbag Design.

In 2008, I returned to New York with a new sense of possibility and an edge of Italianità. I designed handbags and accessories for Oscar de la Renta, Calvin Klein, Coach, Kate Spade, and Juicy Couture. Working alongside some of the most talented people in the industry, I received a first class apprenticeship in design, construction, leatherwork, and hardware.

Then one day I woke up to a call from the ER. My little sister had been hit by a car and was fighting for her life in the ICU. All I could do was hope and pray that she would make it. Paralyzed by despair, I sat by my phone and curled into myself. When I finally looked up again, my husband handed me a little black box. Inside was the most beautiful pair of earrings. My husband took my hand and said, “Even if they bring you joy for two minutes, that’s two minutes of joy you need right now.”

In a flash, I had hope again; and within hours, I had word that my sister was going to be okay. Relief and clarity flooded through me, and this low point became the springboard for my future. I couldn’t wait around doing nothing. I needed to get up, claim my dream, and find a way to use my love of design to share my two minutes of joy to inspire someone else. In the crossroads of beauty and high functionality, GG Maull was born.

Designed in New York City and produced in Italy, GG Maull is an accessories brand created to empower women. It incorporates Art Deco detailing into unique hands-free shapes to create timeless pieces. Marked by rebellious sophistication. It is a brand for powerful women who need a better way to carry the tools they need to conquer their world.

ggmaull_signature

Gretchen Maull Berger, Founder & Creative Director

MEET OUR MAKERS

WE ARE COMMITTED TO CONSCIENTIOUS CAPITALISM AND ETHICAL CONSTRUCTION. Our Italian and local artisans are treated with dignity. Their love, knowledge, and attention to detail are incorporated into each GG Maull handbag.

BOLOGNA, ITALY

OUR ITALIAN FACTORY

EST 2001
NUMBER OF EMPLOYEES - 8
HOW WE FOUND THEM

After Gretchen attended university in Milan at Istituto Marangoni, it was only natural for GG Maull to produce our handbags in Italy. After a year of scouring the country with few leads, she found a small factory outside of Bergamo that was perfect for GG Maull. After months of negotiations, a deal was made for our first production run. Days before the cutting began we learned how large fashion companies are able to monopolize the fashion industry. A leading luxury goods company refused to let this factory work with us and increase their production to above maximum capacity essentially boxing GG Maull out.

We wondered if it was possible for a start-up designer with low minimums, no track record and a big dream to find a skilled and reliable factory?

Back in the states Gretchen contacted all the material suppliers she worked with. On her 5th trip to Italy to tour factories, she found a beautiful location in Emilia Romangna that produced handbags for Bottega Veneta, Louis Vuitton and Prada. On her second visit to this factory, the owner delivered the bad news, he could not work with us. The factory owner sensing our rejection introduced Gretchen to his two sons who had just opened their own small factory down the road. Since they were young and ambitious like GG Maull, we hit it off. Maurizio, the charming owner, drove us to visit his smaller factory in Angola D'Emillia and the rest is handbag history!

ABOUT THE OWNER

Maurizio began working with leather goods at the age of 14. He is a true Italian craftsman. We began working together in 2015 producing GG Maull’s debut collection. We have watched him work with top craftsman, seamstress and pattern makers from around the country, most of whom were working for his father. Many of these talented artisans have since come to work with Maurizio because of the admiration they have for him.

A team of 8 employees produces our entire handbag order by hand. The factory runs like a family, Maurizio's wife and two daughters come for lunch and after school to lend a hand. When you purchase a GG Maull Handbag, you are not only supporting our small team in New York City but also our Italian artisans. Love and care is put into each and every GG Maull handbag by our extended Italian family.

NEW YORK, USA

OUR NEW YORK FACTORY

EST 2001
NUMBER OF EMPLOYEES - 2
HOW WE FOUND THEM

COMING SOON!

ABOUT THE OWNER

COMING SOON!


SLOW FASHION

Slow fashion is sustainability. We believe in high quality products that are long lasting and produced in SMALL quantities THAT DO NOT HARM THE ENVIRONMENT.

FASHION IS ART

EST 2018
MAXIMUM NUMBER OF HANDBAGS PER DESIGN - 20
WHY WE # OUR BAGS

Sustainability is important to us! At GG Maull, we define sustainability through high quality materials, sourced locally and responsibly while being produced in small quantities. We see each GG Maull handbag as a piece of art, similar to photographers who number their prints. At GG Maull, we number all of our limited-edition bags so that the consumer understands the value and uniqueness of their bag. 1 of 20 means twenty pieces of this color-way and style were produced. 

PREORDER CUSTOMIZATION

We are changing up our design strategy! Every month or two, we will release a limited edition handbag design on our homepage. You will be able to see sketches and first prototype of a GG Maull bag before it goes into production. During this time you may pre-order that handbag. If you pre-order, you will be able to customize your handbag. 

You will be able to...

  • Write an inspirational quote on the inside flap
  • Tell us the length of chain you would like
  • Select the hardware color
  • Select a different color/size interior pouch
LEARN MORE

OUR CORE VALUES

We create our highly functional bags through sustainable sources in Italy that practice conscious capitalism. Treating yourself well is not just about what you put in your body but also what you put on your body. We believe women feel more joyful and confident when they are prepared and hands-free.
  • Excellence in quality - See our customers and exceed their expectations.
  • High functionality.
  • Conscious Capitalism - Producing small quantities.
  • Sustainability.
  • Treat yourself well - Self-care is about what you wear too!
  • Preparedness - Women feel confident when we have the tools we need.
  • Take risks – Be creative, innovative, passionate and adventurous.
  • Create joy and beauty.
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